A press kit, or media kit, is a pre-packaged set of promotional materials that a person, company, or organization distributed to members of the media for promotional use. A press kit is often used to help reporters and editors understand what current news or future plans are happening for the company.
The Los Angeles Times press kit contains a great website to show the paper’s effect on other firms. For instance, the LA Times puts press kits from other companies on their website so the viewers can see them. On the LA Times, I came across the NASA International Space Station Expedition 18 press kit.
The expedition 18 press kit is a document discussing the station’s new travels of exploring the Russian and Japanese research towards astronauts. The mission talks about three astronauts flying to Kazakhstan to replace two other astronauts that have been in space for six months. The NASA media kit is very organized for viewers to research their information in a timely and easy manner. The website has bookmarks on the side of the page for the reader to scroll through quickly and read each section easily. The website shows the milestones of the expedition, crew members, research by different countries, the mission overview and television news coverage information.
The press kit is well organized and written in layman’s terms so that anyone can understand what they are talking about. The press kit has the essential information that a journalist needs when covering a story like this one. The press kit was well presented to the public and to the people at the LA Times. I would definitely use this style of press kit in the future because it is fast, easy and smart.