Disclosure Page

Discloser Statement:

Rib Crib, LearField Sports, Oklahoma State University, Strategic Communications, Dallas, Texas

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Sonic

A good advertisement catches the eyes of the consumer. The music, tone and pitches are all factors in determining the style of an advertisement. The goal of the commercial is to capture the attention of a consumer in the first three to ten seconds of that 30-second clip. A television commercial advertisement is a span of television programing produced and paid by any organization. It conveys a message typically marketed by a product or service. A span of commercials with a consistent theme can have a huge impact on the viewers. For example, the two guys that sit in the car for the Sonic commercials are very well known because they have been the face of Sonic for many years.

These commercials grab the attention of the viewers because they recognize the two guys and relate them to the Sonic company. Every Sonic commercial is at least 30 seconds long and is effective in many ways. Sonic has branded their logo and the description of the advertised food product at the end of the commercial. As soon as viewers see the two guys sitting in the car talking about food, they immediately recognize what the commercial is about and which company it is.

“Room for the Cowboys to Roam”

A good feature story grabs the attention of the reader. There are many factors to writing a good feature story. First, the title of the story has to spark an interest within the reader. When the reader is skimming through the paper or magazine, the story must capture their attention to your article. The first sentence of the feature is one of the most important aspects of the article. The reader has begun reading the article already, so give them a good reason to finish it. Next, the body of the article needs to keep the reader interested enough to want to finish reading the feature. The feature story has to be perfect in so many ways.

A good feature story that I came across was about the Oklahoma State University Athletic Center. The title of the story was called “Room for the Cowboys to Roam.” When I saw the title, I was drawn to reading it because I’m a huge sports fan and it’s about the athletics at my college. The story quickly tells how the basketball court is connected to the football stadium to allow more space for other athletic programs to partake in the action.

I really enjoyed this piece because the focus is about sports and how the athletic department found the best way to fit the university’s needs. The only problem I had about the story is that it had too many quotes. Quotes can be useful and interesting in a story, but after reading for a while I started to skim over the quotes. The title was well written and the first sentence drew me into reading the rest of the article. The recreation management wrote this piece knowing that students and sports fans would be interested in learning more about OSU’s athletic department.

NASA goes to space

A press kit, or media kit, is a pre-packaged set of promotional materials that a person, company, or organization distributed to members of the media for promotional use. A press kit is often used to help reporters and editors understand what current news or future plans are happening for the company.

The Los Angeles Times press kit contains a great website to show the paper’s effect on other firms. For instance, the LA Times puts press kits from other companies on their website so the viewers can see them. On the LA Times, I came across the NASA International Space Station Expedition 18 press kit.

The expedition 18 press kit is a document discussing the station’s new travels of exploring the Russian and Japanese research towards astronauts. The mission talks about three astronauts flying to Kazakhstan to replace two other astronauts that have been in space for six months. The NASA media kit is very organized for viewers to research their information in a timely and easy manner. The website has bookmarks on the side of the page for the reader to scroll through quickly and read each section easily. The website shows the milestones of the expedition, crew members, research by different countries, the mission overview and television news coverage information.

The press kit is well organized and written in layman’s terms so that anyone can understand what they are talking about. The press kit has the essential information that a journalist needs when covering a story like this one. The press kit was well presented to the public and to the people at the LA Times. I would definitely use this style of press kit in the future because it is fast, easy and smart.